What are the Pros of Watermarking Your Photos? The importance of protecting your work cannot be denied, especially when sharing it online. So, if you are a photographer and want to share your pictures online, you must clearly understand digital watermarks.
Watermark is a digital photography element. It is implemented as an extra layer over the main photography. It can be a signature, logo, name, or other brandable elements the owner has.
What are the Pros of Watermarking Your Photos?
When you watermark your pictures, you prevent people from even thinking about breaking property rights. Also, a reason for watermarking images is to protect clients from using inferior-quality pictures. You can look for third-party applications if you wonder how to watermark photos. For instance, PhotoBulk is a great Mac application that helps users watermark images in bulk.
Keep scrolling to learn about the pros of watermarking your photographs.
Watermarked photos are great for marketing
Most photographers believe that watermarking their pictures is great for marketing. If all the images in your portfolio are watermarked, it can help build your profile and brand. In addition, it can help you stand apart from the rest of the industry, especially when your pictures have become viral across social media platforms.
Photographers must watermark their pictures tastefully, so they’re easily recognizable. As a result, you can enhance your value as an artist and brand awareness. Furthermore, watermarking your pictures will provide credibility to your images that are distributed online.
Great way to find out about the artist who clicked the photo
Typically, pictures are owned by the artist who has taken the shot. If there’s no watermark, there’s no identifiable element that ties the image with the artist. Therefore, identifying the owner of the picture becomes difficult.
On the other hand, watermarked pictures can point the viewers toward the picture’s owner. So if you want to lure customers by posting pictures online and showing off your skills, you should not forget to watermark your photos. It will lead your customers to you and augment your business.
Makes it easier to track the image
Some of the picture copies might include tracking components. Therefore, you can track the usage and performance of the pictures. As the image owner, you can monitor how your photographs are used for commercial purposes. You can also ask for a percentage of the profit. Without watermarking your images, you will lose out on claiming profit every time your image is used commercially.
Provides an added layer of security to your images
One of the most recognizable and primary reasons for watermarking photos is that it helps create a specific level of protection. You must watermark the photographs if your income is directly related to creating and providing high-quality pictures. In addition, you would not want anybody else to claim your pictures as their own. So, you need to put identifiable elements on the photographs while sharing them on the Internet.
Lets photographers take the credit for their work
Watermarking images means taking credit for your work. It can be treated as an artist’s signature. You can put your brand name, logo, or signature on the image so that anyone who sees those pictures knows the artist.
While there are several pros to watermarking images, there are also some drawbacks that you must know. For instance, watermarking your photographs will not protect you against copyright infringement. In addition, people who want to use your images might find ways to remove and use the watermark. So, you must look for better ways to protect your photographs and prevent theft.
Moreover, a watermark on the images might be distracting. Some viewers may perceive it as a foreign element and might lose interest in your work. It might ruin the composition of your work. However, there’s a quick fix to this problem. You need to watermark your images using signature, logo, or other brand elements, and these elements must not take over the entire picture. Keep them visible but not too much.
When you are designing a watermark for your photographs, you can consider these factors:
- Decide if you want to use a logo or text. Whatever you decide, ensure it is used consistently throughout your work, or your audience will be confused. Also, you can choose to scan your signature and use it as a watermark.
- The ideal watermark is minimal, so it doesn’t take the focus away from the picture. It should appear professional and complement your brand.
- Regarding size, it is critical to strike a balance. It must be legible but not too big that it distracts the viewers.
The bottom line
So, take the time to protect your work and develop a unique watermark that will represent you. The watermark must be an extension of your personality so viewers can easily identify your work. It can also represent your brand and lure customers.