Knowing and understanding how SEO Optimization works is a great way of improving traffic increase on one’s website. There are several ways to help in this process. A lot of website owners focus on what others do instead of reading to get their own lead.
SEO otherwise Search Engine Optimization is a process of improving the quality and quantity of website traffic to a website from a search engine. It targets unpaid traffic instead of direct or paid traffic.
Search engine optimization that is done properly has the potential to increase the amount of traffic attracted to a website. All of that search traffic from SEP won’t help grow a business unless it is being converted into paying customers. And this is where conversion rate optimization (CRO) comes into place.
What is SEO?
SEO can be otherwise referred to as Search Engine Optimization. It is an art and science of getting pages to rank higher in search engines like Google. As search is one of the main ways people discover content online, ranking higher in search engines can lead to traffic increase to a website.
In Google and other search engines, paid ads features at the top of the page. It is then followed by regular results called “Organic Search Results”.
Traffic that is gotten from SEO is referred to as Organic Search Traffic. This is to differentiate it from other traffic that comes through paid search, Paid search is called search engine marketing (SEM) or pay-per-click (PPC).
These are keywords and phrases in your web article that make it possible for visitors to find your website through search engines. Keywords are one of the main and important elements of SEO.
These tools provide users with data and alerts about the general health and success of their website. SEO Tools help uncover the area of opportunity and identify weaknesses or issues that can prevent users from ranking and earning visibility in SERPs.
SEO Optimization Tools
As actual tools each have a specific role, it is the same in SEO. Below are some SEO Tools that can help website owners:
- Keyword Research.
- Local SEO.
- Mobile SEO.
- On-page SEO.
- Rank Checking.
- Site speed.
- WordPress SEO.
These tools are incredibly useful. You should learn how they work to become perfect in using each of them.
Search Engine Optimization Google
Understanding how SEO works is the first step in improving a website ranking. Improving the ranking of a website involves working with various SEO techniques to optimize the site of your search.
This is the starting point of SEO. It involves searching our way keyword a website is ranking for, keyword competitor ranks for, and keyword potential visitors are searching for.
After a potential keyword is been identified, content marketing comes next. This is updating already existing content, or creating brand new content.
As search engines place a premium on high-quality content, it is important to research contents that are already out there. Good content has a great chance of being shared on social media and attracting more links.
Links from external websites to your website are called backlinks. This is one core ranking factor in Google and other search engines. Getting high-quality backlinks is one of the main levers that SEO has.
In addition to off-page factors like links, improving the actual structure of a website page can have great benefits for SEO. It is a factor that is generally in the control of the webmaster.
Common on-page optimization techniques involve optimizing the URL of the page to incorporate keywords, updating the title tag of the page to use relevant search terms, and using the alt attribute to insert images.
Site Architecture Optimization
Links from other websites are not the only thing that is important for SEO. Internal links (links that are in one’s own website) play a large role in SEO also.
A search engine optimizer can help to improve a website’s SEO by making sure key pages are linked to it. And that relevant anchor text is being used in the links to help improve a page’s relevance for specific terms. Creating an XML sitemap is also a good way for larger pages to help search engines discover and crawl all of the website’s pages.
Another SEO strategy is the optimization of a website’s semantic markup. Semantic markup (such as Schema.org) can be used to describe the meaning behind the content on a page, like helping to identify who the author of content or the topic and type of content on a page.
Using semantic markup can help the site in getting rich snippets displayed on the search results page, such as extra text, review stars as well as images. Rich snippets in the SERPs does not have any impact on search rankings, but it can improve the CTR from search. This helps result in an increase in organic traffic.