Linkedin ad specs refer to the technical requirements for creating and running a successful ad campaign on the LinkedIn platform. This includes the size and format of images and videos, as well as text length and character limits.
Linkedin Ad Specs 2023
In terms of LinkedIn ad specs for 2023, it is likely that the ad specs for LinkedIn in 2023 will include the following:
- Support for multiple ad formats including text, image, video, and carousel.
- Ability to target audiences based on job titles, education, and other details.
- Ability to target people based on their interests and activities.
- Ability to optimize campaigns for different objectives, such as lead generation, website visits, and engagement.
- Ability to track and measure ad performance with detailed reporting.
- Ability to integrate with third-party tools for ad management and optimization
Linkedin Ad Specs
The exact ad specs for LinkedIn ads vary depending on the type of ad you are creating. Here is a breakdown of the specs for different types of ads:
- Text Ads: 125 characters for the headline, 75 characters for the description, and 50 characters for the URL.
- Image Ads: 50 characters for the headline, 75 characters for the description, 50 characters for the URL, and an image of either 1200 x 627 pixels or 600 x 314 pixels.
- Video Ads: 50 characters for the headline, 75 characters for the description, 50 characters for the URL, and a video of either 1200 x 627 pixels or 600 x 314 pixels.
- Carousel Ads: 50 characters for the headline, 75 characters for the description, 50 characters for the URL, and an image of either 1200 x 627 pixels or 600 x 314 pixels for each individual card.
- Dynamic Ads: 50 characters for the headline, 75 characters for the description, 50 characters for the URL, and an image of either 1200 x 627 pixels or 600 x 314 pixels.
- Lead Generation Ads: 50 characters for the headline, 75 characters for the description, 50 characters for the URL, and an image of either 1200 x 627 pixels or 600 x 314 pixels.
Linkedin Ad Specs Video
Video ads on LinkedIn can be in the form of:
- Native video ads
- In-feed video ads
- Sponsored content video ads
- Video carousel ads
Minimum Video File Size: 4 GB
Maximum Video File Size: 10 GB
Video Formats: MP4, MOV, and AVI
Minimum Video Length: 3 seconds
Maximum Video Length: 30 seconds
Video Aspect Ratio:
16:9
Minimum Video Frame Rate:
30 FPS
Maximum Video Resolution:
1920 x 1080
Maximum Video Bitrate:
4 Mbps
linkedin ad size 1200x627px
The recommended size for LinkedIn ads is 1200x627px.
Linkedin Ad Dimensions
The recommended image size for LinkedIn Ads is 1200×627 pixels. The maximum file size for LinkedIn Ads is 5MB.