Google Shopping Ads is one of the ways to generate sales for your e-commerce store. If you are a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
To get started you will have to send your product data with Merchant Center and create a campaign in Google Ads. This platform appear in Google search when a customer searches for a product. Google will show the most relevant products to the search query.
Google Shopping Ads
Then your campaign will be used to create ads on Google and around the web where potential customers can see what you’re selling. This is called placements Shopping ads because they appear in a different, more visual format.
In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
What Is Google Shopping Ads?
Google Shopping is part of Google’s search engine and functions as a product comparison service. In Google Shopping, eCommerce retailers advertise products directly on the search engine visually and offer key information of each product to help customers convert easier and more reliably.
Google shopping offers a mechanized advertising platform to promote its product to customers with high purchase intent directly when they are searching for products on google. The ads appear in google search when a customer searches for a product. Google will show the most relevant products to the search query.
Google Shopping Ads Benefits
Below are some benefits of the platform:
- Better qualified leads.
- Easy retail-centric campaign management.
- Broader presence.
- Powerful reporting and competitive data.
Setting Up Google Shopping Ads
Before you do anything else you will need to create a google merchant center account, if you don’t have one. Having a google merchant center account gives you the chance to provide google with information related to your products types. Follow these steps below to set up your google merchant account:
- Go to https://merchants.google.com.
- Then go through the sign-up process.
when you are done with the merchant center account signup process, you need to create a shopping feed that contains the products your store supplies. To get done click on the shopping feed in the left-hand column. By creating a shopping feed, you are giving google the information it needs to display your products listing ads.
