Let’s check on the Best Small Business Tools For Growing Businesses. Business growth is virtually impossible without employees that will push the entire thing forward and upward and tools to keep every aspect of operations running smoothly.
From branding and marketing your product to enhancing the sales pipeline and managing expenses, small businesses can increase productivity and efficiency across all areas with the right tools of the trade.
The Best Small Business Tools For Growing Businesses
When you have the right software and solutions deployed, they will save you hundreds of man-hours and steer your company in the right direction. But, currently, there are so many available at your fingertips that choosing the best one for your business can be difficult.
Below, we’ve carefully picked a selection of small business tools for various needs to assist you with:
- Accounting & Bookkeeping
- Sales & Marketing
- Productivity & Focus
- Customer Success
Let’s dive into each one of them!
Accounting & Bookkeeping Tools
All operations of small businesses include accounting and bookkeeping, but due to their size, they frequently lack the resources to warrant hiring an accountant. If you’re looking for financial apps to manage your various accounts, check out the list below!
Best For: Small businesses looking for a fixed pricing model
Pabbly provides real-time data-driven analytics on monthly revenue, net revenue, active customers, and new subscriptions. With this app, you can save significant time by automating your business procedures, client communications, and invoice preparation.
This tool is ideal if you want a fixed pricing structure. Pabbly does not impose additional fees based on the volume of transactions or monthly revenue generated.
Best For: Small businesses looking for a tried and tested option
If you’re looking for a bookkeeping solution that has been the go-to option for many small business owners, QuickBooks is a cloud-based program that most of them swear by. They provide a wealth of instructional materials, guides, and tutorials to get you started with their software.
Quickbooks also offers centralized dashboards, allowing you to manage all your bookkeeping in one spot.
Best For: Micro and small businesses who are on the go
If you’re trying to keep track of the good kind of debt you’ve accumulated to build wealth, among many other money-related things, try Xero! With it, you can manage bills and expenses, track sales and purchases, set recurring invoices, and obtain financial performance reports to manage your company’s budget.
The best part is that you can use your phone to complete all these while on the go!
Sales & Marketing Tools
To grow your business, you need to get it out there. And there’s no better way to do that than through marketing and sales. The problem is that there are many marketing tools and solutions on the internet!
Here are some of our favorites to help you narrow down your search.
Best For: Small businesses looking for a one-stop design solution
If you’re looking for ways to launch a new product, announce your virtual event, or present a new idea, you need engaging visuals. With Canva, you can practically design anything you want without the help of a designer. The template library is extensive and frequently updated, and it includes templates for print media, social media graphics, and presentations. Additionally, you can collaborate with your team on the designs by adding notes and comments directly within Canva.
Best For: Small businesses looking for an all-in-one marketing software solution
If you’re trying to ramp up your marketing due to inflation, you’re probably juggling multiple campaigns across numerous channels simultaneously. With the help of HubSpot, you can integrate your various marketing channels and optimize them for increased traffic, greater conversion rate, and better ROI.
With this software, you can set up lead capture forms, kickback emails, basic analytics reports, email tracking, sales meetings, and live chat with visitors.
Best For: Small businesses looking for a FREE analytics tool
Google Analytics is a free software that offers useful information on who visits and interacts with your website. It works best when used in conjunction with Google Search Console, a free digital marketing tool that enables you to find and fix issues with your website and improve its user experience.
Some of Google Analytics’ valuable features include showing you the following:
- the keywords people are using on Google to find your website
- the number of visitors to your site by day, week, month, or any period of your choosing
- the demographics and interests of your users, and many other valuable features
Best For: Small businesses looking for a reliable CRM solution
A leader in the CRM space, Salesforce provides a complete CRM solution built with features for both small and large enterprises. You can unify channels, trigger messages in response to customer actions, and provide better customer service. The software also offers collaboration tools, contact management, digital marketing tools, and more—all of which are designed to increase the efficiency of your sales team.
Productivity & Focus Tools
If you’re looking for ways to improve focus and efficiency within your organization, it’s time to enlist the help of productivity apps! Here are some of the best tools on the market today:
Best For: Small businesses looking for an all-in-one work management and team collaboration solution
Feeling overburdened and unorganized when working on or managing projects? Maintain order, increase accountability, improve communication, and keep everyone informed with ProofHub. It’s an all-in-one project management and task management software where you can access your projects, teams, and work-related information in one location.
Some of its best features include assigning tasks to specific people and uploading files and documents to organize workflow.
Best For: Small businesses looking to foster a more collaborative culture
Because it is simple to store and retrieve information in Slack, it is far superior to many other chat applications like Facebook Messenger and WhatsApp. Teams can easily organize files and communications to make searching for them simple. You can use it to coordinate and communicate with your staff and your clients.
Best For: Small businesses in need of a file sharing and storage tool for their teams
Many file storage tools are available, but Google Drive is by far the best one that also happens to be free. This software allows you to collaborate on documents and share your files easily with your clients and team members.
Additionally, Google Drive has a helpful Backup and Sync tool that lets you back up any files you save to your computer and sync them with Google Drive so you can access them without using the web app.
Customer Success Tools
When you keep your customers happy, they’ll stay loyal to you and even champion your products or services. So if that’s your goal, you’ll need to enhance your customer engagement. It’s a good thing there are tools and solutions that can help you!
Best For: B2B SaaS businesses looking to retain customers
CustomerSuccessBox focuses on three areas: customer adoption, customer retention, and upselling. Additionally, it offers a 360-degree view of the customer and health monitoring. It is a top choice for CS tools for small businesses because it tracks milestones and progress, sends email campaigns, and has many integrations.
Best For: Small businesses looking to optimize the customer journey
With the help of Totango’s AI-powered software platform, businesses can optimize their customer journey. In addition, Totango delivers unique capabilities that facilitate managing the customer experience across a range of touchpoints.
This software allows you to access customer health in real-time, monitor risks, and engage customers proactively to drive evaluation, onboarding, and product adoption.
The Right Tools For Proper Business Growth
While the Business Tools For Growing Businesses above will help you in one way or another, it’s important to consider the following aspects when selecting software: ease of use, reputation, scalability, and price.
Whatever you end up choosing, we wish you all the best in growing your business and reaching your goals!
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